CAMINITO WINE LABEL

CAMINITO is a wine label concept designer to bottle the spirit of Buenos Aires' most iconic street. The label draws directly from the colorful houses of El Caminito, la Boca, translating their patchwork of saturated blues, oranges, yellows and greens. The logotype is set in Fileteado Porteño, a style born in Buenos Aires in the early 20th century, originally used to embellish carts, trucks and shopfronts across the city.